Adidas Ultraboost 5
The return of an icon, the Ultraboost 5 is here to harness your running energy. Innovated for more cushion, more comfort and less weight for a run like no other. Working directly in collaboration with adidas and TBWA, FutureDeluxe was tasked to tell the story of energy for the launch of the Ultraboost 5, demonstrating almost a decade’s worth of development and innovation. How do you visualise energy? We used light as an optical motif to represent the energy shifting along the shoe and into the ground.
